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IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.
As founder of legendary design firm IDEO, David Kelley has helped design the icons of the digital generation — the first mouse, the Treo, the Leap chair. But equally important to him: Designing great places to work, learn and create.
David Kelly has a good view into the needs of the user.
His firm, IDEO, has been able to push the role of product design deeper into companies. Getting companies to use the design process in more & more places. It helps every design person everywhere when IDEO promotes the value of the design process.
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