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We’re predisposed, as pattern-seeking mammals, to find “causes” for things we can’t explain.This is why we’re all so riveted by stories of any kind – movies, TV shows, novels, theater. These big brains of ours love explication and resolution.
httpv://www.youtube.com/watch?v=UOMqDIXsLm8
We are a pattern seeking species. Through our ability to differentiate similar from dissimilar, we are able to produce complex environments like blogs for example. The language we use on blogs is a complex pattern of symbols, shapes, and sounds which we are able to make sense of through the processes of similar and dissimilar – the processes of visual and auditory discrimination.
If we think back to out tribal ancestors, this ability to form visual and auditory patterns of recognition would have been a survival advantage. Not only would it have helped mankind to be able to progress to more and more complex technological and cultural concepts – but it would have enabled many of our ancestors to survive, literally.
Not only are we pattern seeking animals, we are a species which is honed evolutionary for physical survival. The ancestor who was in the forest at night and saw a shape in the woods with which he/she was unfamiliar, would have probably quickly visually processed if the shape was friend or foe. If the shape could not be quickly identified as a friend, or as something harmless, it would have been advantageous from a survival point of view to assume that the shape was harmful. And as the natural world was distinctly more harmful to human survival than it is now for many of us – the wary individual would have been one who assumed harm.
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