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	<title>Usability Corner &#187; Design</title>
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	<link>http://usabilitycorner.com</link>
	<description>Some random thoughts about psychology, user experience, conscious thinking, design and technology</description>
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		<title>UX Design Workshop</title>
		<link>http://usabilitycorner.com/index.php/2009/12/23/ux-design-workshop/</link>
		<comments>http://usabilitycorner.com/index.php/2009/12/23/ux-design-workshop/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 04:34:35 +0000</pubDate>
		<dc:creator>Manish Vashist</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[eLearning]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[uxd]]></category>
		<category><![CDATA[Workshop]]></category>

		<guid isPermaLink="false">http://usabilitycorner.com/?p=226</guid>
		<description><![CDATA[User Experience Design: A basic level understanding of UXD for developer community. This is a quick summary and also consists of few tips and tricks to make your application usable.
UX Design Workshop
View more presentations from Manish Vashist.

UX Design Workshop &#8211; Presentation Transcript


User Experience Design Workshop
What is UX?
Workshop
Techniques
Fun
Dialog
UI Design
Discussions
UI Process
Do you really believe
what your eyes see?
Do [...]]]></description>
			<content:encoded><![CDATA[<p><a id="aptureLink_j2BXzh4F5N" href="http://en.wikipedia.org/wiki/User%20experience%20design">User Experience</a> Design: A basic level understanding of <a id="aptureLink_YLSDLRwIil" href="http://en.wikipedia.org/wiki/User%20experience%20design">UXD</a> for developer community. This is a quick summary and also consists of few tips and tricks to make your application usable.</p>
<div id="__ss_2587134" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="UX Design Workshop" href="http://www.slideshare.net/manish.vashist/ux-design-workshop">UX Design Workshop</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=uxdesignworkshop-091125212133-phpapp02&amp;rel=0&amp;stripped_title=ux-design-workshop" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=uxdesignworkshop-091125212133-phpapp02&amp;rel=0&amp;stripped_title=ux-design-workshop" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/manish.vashist">Manish Vashist</a>.</div>
</div>
<h2>UX Design Workshop &#8211; Presentation Transcript</h2>
<p><!-- disable_ad_section_start(weight=0.5) --></p>
<ol>
<li>User Experience Design Workshop</li>
<li>What is UX?<br />
Workshop<br />
Techniques<br />
Fun<br />
Dialog<br />
UI Design<br />
Discussions<br />
UI Process</li>
<li>Do you really believe<br />
what your eyes see?</li>
<li>Do you really believe<br />
what your eyes see?</li>
<li><a id="aptureLink_7V1zInkCqX" href="http://www.youtube.com/watch?v=QbKw0_v2clo">Charlie Chaplin – Illusion</a></li>
<li>Now that we know,<br />
what next?</li>
<li>Some Background</li>
<li><a id="aptureLink_3tkAN7ItuB" href="http://en.wikipedia.org/wiki/Usability">Usability Definition</a><br />
[Usability refers to] the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.&amp;quot; &#8211; ISO 9241-11</li>
<li>Who would be using this application?<br />
Where this user  would be achieving this goal?<br />
What this user would like to achieve?</li>
<li><a id="aptureLink_RdRmHSXXEA" href="http://en.wikipedia.org/wiki/Persona">Persona</a><br />
UserWho would be using this application?<br />
Tasks profiling<br />
Can’t be “ALL USERS”<br />
Create Scenarios</li>
<li>More features less usability<br />
Understand primary tasks<br />
Focus on important things<br />
Goal What this user would like to achieve?</li>
<li>Personal Interview<br />
Email<br />
Surveys<br />
Context Where this user  would be achieving this goal?<br />
<a id="aptureLink_Hx9Idli2v4" href="http://en.wikipedia.org/wiki/Contextual%20inquiry">Contextual Inquiry</a><br />
<a id="aptureLink_iEa6FfIOZG" href="http://en.wikipedia.org/wiki/Focus%20group">Focus Group</a><br />
Support Line</li>
<li>Enough theories, How<br />
do I design a web app?</li>
<li>This is where it all begins.<br />
What user want?<br />
Application Feature?<br />
BRS</li>
<li>This step transforms strategy into requirements.<br />
SRS<br />
Functional &amp; UI requirement</li>
<li>This gives shape to the scope.<br />
Navigation<br />
<a id="aptureLink_zv2Qi6zbea" href="http://en.wikipedia.org/wiki/Site%20map">Sitemap</a></li>
<li>It makes the site concrete.<br />
<a id="aptureLink_kU6Ji3YcIi" href="http://en.wikipedia.org/wiki/Website%20wireframe">Wireframes</a><br />
<a id="aptureLink_Lb7UlyUS1A" href="http://en.wikipedia.org/wiki/Storyboard">Storyboards</a><br />
Prototype<br />
IA</li>
<li>Surface brings everything together visually.<br />
Graphics<br />
Icons<br />
Colors</li>
<li>Go low level and talk<br />
about design elements</li>
<li>Create accessible links<br />
Web users scan text<br />
User short &amp; simple words<br />
Inverted pyramid writing<br />
Online vs. print content</li>
<li>Font<br />
Times New Roman is a common serif font<br />
Font<br />
Verdana is a common sans serif font<br />
Font<br />
Times New Roman is a proportional spaced font<br />
Font<br />
Courier is a <a id="aptureLink_p9OzJxGE53" href="http://en.wikipedia.org/wiki/Monospace%20font">monospace font</a><br />
Some gyan about fonts</li>
<li>Aoccdrnig to rseerach at Cmabrigde<br />
Uinervtisy, it deosn&amp;apos;tmttaer in waht<br />
oredr the ltteers in a wrod are, the<br />
olnyiprmoatnttihng is taht the frist<br />
and lsatltteer be at the rghitpclae.<br />
The rset can be a total mses and you<br />
can sitllraedit wouthitporbelm.<br />
Tihs is bcuseae the huamnmnid<br />
deos not raederveylteter by istlef,<br />
but the wrod as a wlohe.<br />
Amzanig huh?<br />
Avoid italics<br />
Capital  = 14-20% less readable<br />
Sans serif are build for web<br />
10 points or larger is safe<br />
font gyan continues</li>
<li>C a   yureat  is?<br />
You    a e   not    radigths.<br />
W at    arourea in ?</li>
<li>Get user attention</li>
<li>Do not use pure red or blue<br />
Do not use more than 6 colors<br />
7% of population is color blind<br />
Blue is a safe color<br />
Use of colors</li>
<li>Try this <a id="aptureLink_SquOoM57QY" href="http://www.youtube.com/watch?v=czoAofZ9D7I">color illusion</a></li>
<li>Familiarity reduces learning<br />
Meaning less icons<br />
Inconsistent icons<br />
Unlabeled icons<br />
Avoid Popular metaphors<br />
Use of icons</li>
<li>Button = Action<br />
Link = Navigation<br />
Consistency<br />
Affordance<br />
Usage of buttons</li>
<li>Number of items<br />
Usage pattern<br />
Space constrain<br />
Searching capability<br />
Auto complete<br />
Radio button, dropdown, or shuttle</li>
<li>Suggest solution<br />
Prevent error<br />
Keep it together<br />
Think about the message<br />
Never show system errors<br />
Error handling</li>
<li>User Experience Design<br />
User Experience Design<br />
User Interface Design<br />
Human Factors Engineering<br />
Information Architecture<br />
Usability<br />
Human Computer Interaction</li>
</ol>
]]></content:encoded>
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		</item>
		<item>
		<title>The design of the universe</title>
		<link>http://usabilitycorner.com/index.php/2009/01/12/the-design-of-the-universe/</link>
		<comments>http://usabilitycorner.com/index.php/2009/01/12/the-design-of-the-universe/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 04:39:55 +0000</pubDate>
		<dc:creator>Manish Vashist</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Space]]></category>

		<guid isPermaLink="false">http://www.usabilitycorner.com/?p=164</guid>
		<description><![CDATA[At Serious Play 2008, astrophysicist George Smoot shows stunning new images from deep-space surveys, and prods us to ponder how the cosmos &#8212; with its giant webs of dark matter and mysterious gaping voids &#8212; got built this way.

The patterns seem universal. It seems very biological. If you compare some of the simulated videos in [...]]]></description>
			<content:encoded><![CDATA[<p>At Serious Play 2008, astrophysicist George Smoot shows stunning new images from deep-space surveys, and prods us to ponder how the cosmos &#8212; with its giant webs of dark matter and mysterious gaping voids &#8212; got built this way.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="334" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/embed/GeorgeSmoot_2008P-embed-PARTNER_high.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/GeorgeSmoot-2008P.embed_thumbnail.jpg&amp;vw=320&amp;vh=240&amp;ap=0&amp;ti=404" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="334" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/embed/GeorgeSmoot_2008P-embed-PARTNER_high.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/GeorgeSmoot-2008P.embed_thumbnail.jpg&amp;vw=320&amp;vh=240&amp;ap=0&amp;ti=404" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object><br />
The patterns seem universal. It seems very biological. If you compare some of the simulated videos in this presentation to our growing knowledge on complex biological systems you can see a very similar pattern. Our place in the universe, albeit infinitesimally small, is to find a way to become part of it and not cancer in it.</p>
<p>Also, I think you walk a fine line around equating emergence with intelligence. I haven&#8217;t made that equation. What I have said, and what you might have misinterpreted, is: As far as we know, &#8220;intelligence&#8221; is an emergent quality and emergence appears on all levels of existence that we can perceive.Perhaps you mistakenly extended the subset to being the full set. That I haven&#8217;t said or implied. After all, how can two humans have a discussion about something that is defined as being beyond their comprehension, and thus beyond their conversational ability. It&#8217;s called thinking in the abstract which is not beyond human comprehension or conversational ability but we&#8217;re the model for intelligence (at least until we find something else that&#8217;s smart) and so to qualify as &#8220;intelligent&#8221; it will necessarily exhibit some of the signs that we do.</p>
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		</item>
		<item>
		<title>Creating tech marvels out of a $40 Wii Remote</title>
		<link>http://usabilitycorner.com/index.php/2008/12/31/creating-tech-marvels-out-of-a-40-wii-remote/</link>
		<comments>http://usabilitycorner.com/index.php/2008/12/31/creating-tech-marvels-out-of-a-40-wii-remote/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 18:52:11 +0000</pubDate>
		<dc:creator>Manish Vashist</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Multi Touch]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Demo]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Wii]]></category>

		<guid isPermaLink="false">http://www.usabilitycorner.com/?p=161</guid>
		<description><![CDATA[Building sophisticated educational tools out of cheap parts, Johnny Lee demos his cool Wii Remote hacks, which turn the $40 video game controller into a digital whiteboard, a touchscreen and a head-mounted 3-D viewer.

This is&#8230; amazing, just&#8230; wow! I am attending RPI this fall as a freshmen, and i plan on going into mechanical engineering [...]]]></description>
			<content:encoded><![CDATA[<p>Building sophisticated educational tools out of cheap parts, Johnny Lee demos his cool Wii Remote hacks, which turn the $40 video game controller into a digital whiteboard, a touchscreen and a head-mounted 3-D viewer.</p>
<p><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talks/embed/JohnnyLee_2008-embed_high.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/JohnnyLee-2008.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=245" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/embed/JohnnyLee_2008-embed_high.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/JohnnyLee-2008.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=245"></embed></object></p>
<p>This is&#8230; amazing, just&#8230; wow! I am attending RPI this fall as a freshmen, and i plan on going into mechanical engineering and design. As soon as i saw this video i was literally agape and on the edge of my seat! I gave the link to all the other people going to RPI next year including Computer Science, Computer Engineering, and other Mech. Eng.<br />
I have a Nintendo Wii, and an extra controller, so you can count on me bringing this set up to my Dorm room next year. With the interactive 2-point white-board alone i can think of either great fun or great ways to improve on how I do my work. Can this be set up to a CAD software or similar software for 3-D design?</p>
<p>Honestly Mr. Lee, I have so much respect for you right now. First for realizing this could be done, second for developing the software to make it happen, and last but far from least, for making the information widely distributed, the software free to everyone, and as you said, opening the field of research to such a broad range of people. You certainly deserve that standing ovation. Bravo!!!</p>
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		</item>
		<item>
		<title>Nokia Nanotech &#8220;Morph&#8221; Concept Phone!</title>
		<link>http://usabilitycorner.com/index.php/2008/11/18/nokia-nanotech-morph-concept-phone/</link>
		<comments>http://usabilitycorner.com/index.php/2008/11/18/nokia-nanotech-morph-concept-phone/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 18:13:32 +0000</pubDate>
		<dc:creator>Manish Vashist</dc:creator>
				<category><![CDATA[Mobile Accessibility]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Phone Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Concept  Phone]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Nokia]]></category>

		<guid isPermaLink="false">http://www.usabilitycorner.com/?p=140</guid>
		<description><![CDATA[[ad]
Mobile phones are one of the most common pieces of technology used in our daily lives. Some reports put the number of cell phones sold in 2007 worldwide at 1.1 billion. With that number of cellular phones sold in 2007 alone, the market is very hot leading to expanded research and development of new handsets.
Nokia [...]]]></description>
			<content:encoded><![CDATA[<p>[ad]<br />
Mobile phones are one of the most common pieces of technology used in our daily lives. Some reports put the number of cell phones sold in 2007 worldwide at 1.1 billion. With that number of cellular phones sold in 2007 alone, the market is very hot leading to expanded research and development of new handsets.</p>
<p>Nokia and the University of Cambridge have teamed up on a new concept phone called the Morph described as a nanotechnology concept device. The concept design was launched at the &#8220;Design and the Elastic Mind&#8221; exhibition at the Museum of Modern Art in New York City.</p>
<p>httpv://www.youtube.com/watch?v=rpJQNMBNtOo</p>
<p>According to Nokia, the Morph is a concept intended to demonstrate how devices in the future could be stretchable and flexible allowing the user to change the shape of their device on a whim. The nanotechnology construction is capable of providing users with flexible materials, transparent electronics and self-cleaning surfaces.</p>
<p>Nokia Chief Technology Officer Dr. Bob Iannucci said in a statement, &#8220;Nokia Research Center is looking at ways to reinvent the form and function of mobile devices; the Morph concept shows what might be possible.&#8221;</p>
<p>Nokia claims that certain elements of the Morph could be integrated into high-end handheld devices in the next seven years. Nokia adds that nanotechnology could at some point lead to low cost manufacturing solutions providing complex devices at low prices.</p>
<p>University of Cambridge Professor Mark Welland added, &#8220;Developing the Morph concept with Nokia has provided us with a focus that is both artistically inspirational but, more importantly, sets the technology agenda for our joint nanoscience research that will stimulate our future work together.&#8221;</p>
<p>Nokia made headlines earlier this month when the German government demanded $60.5 million in a refund of subsidies it provided.</p>
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		</item>
		<item>
		<title>Software Rage: When it comes to tech, simplicity sells</title>
		<link>http://usabilitycorner.com/index.php/2008/11/04/software-rage-when-it-comes-to-tech-simplicity-sells/</link>
		<comments>http://usabilitycorner.com/index.php/2008/11/04/software-rage-when-it-comes-to-tech-simplicity-sells/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 13:54:41 +0000</pubDate>
		<dc:creator>Manish Vashist</dc:creator>
				<category><![CDATA[Bad Design]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[User]]></category>

		<guid isPermaLink="false">http://www.usabilitycorner.com/?p=93</guid>
		<description><![CDATA[[ad]
New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.
 
He&#8217;s highlighting the decline of some manufacturers commitment to user-friendly software. There are vendors that release complicated software to run under Microsoft&#8217;s products, and while [...]]]></description>
			<content:encoded><![CDATA[<p>[ad]</p>
<p>New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.</p>
<p> <!--cut and paste--><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="320" height="285" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="id" value="VE_Player" /><param name="align" value="middle" /><param name="FlashVars" value="bgColor=FFFFFF&amp;file=http://static.videoegg.com/ted/movies/DavidPogue_2006-embed_high.flv&amp;autoPlay=false&amp;fullscreenURL=http://static.videoegg.com/ted/flash/fullscreen.html&amp;forcePlay=false&amp;logo=&amp;allowFullscreen=true" /><param name="quality" value="high" /><param name="allowScriptAccess" value="always" /><param name="bgcolor" value="#FFFFFF" /><param name="scale" value="noscale" /><param name="wmode" value="window" /><param name="src" value="http://static.videoegg.com/ted/flash/loader.swf" /><embed id="VE_Player" type="application/x-shockwave-flash" width="320" height="285" src="http://static.videoegg.com/ted/flash/loader.swf" allowscriptaccess="always" bgcolor="#FFFFFF" flashvars="bgColor=FFFFFF&amp;file=http://static.videoegg.com/ted/movies/DavidPogue_2006-embed_high.flv&amp;autoPlay=false&amp;fullscreenURL=http://static.videoegg.com/ted/flash/fullscreen.html&amp;forcePlay=false&amp;logo=&amp;allowFullscreen=true" quality="high" scale="noscale" wmode="window" align="middle"></embed></object></p>
<p>He&#8217;s highlighting the decline of some manufacturers commitment to user-friendly software. There are vendors that release complicated software to run under Microsoft&#8217;s products, and while they are to blame some for the lack of intuitiveness, Microsoft created this user-not-so-friendly foundation..</p>
<p>Calling for simplicity in design is easy. But what appears to be simple from the designer&#8217;s perspective may be anything but from the perspective of the player.</p>
<p>About David Pogue: David Pogue is the personal technology columnist for the New York Times and an Emmy Award-winning tech correspondent for CBS News. He&#8217;s also one of the world&#8217;s bestselling how-to authors,</p>
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		<item>
		<title>The Web&#8217;s secret stories</title>
		<link>http://usabilitycorner.com/index.php/2008/10/27/the-webs-secret-stories/</link>
		<comments>http://usabilitycorner.com/index.php/2008/10/27/the-webs-secret-stories/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 17:44:41 +0000</pubDate>
		<dc:creator>Manish Vashist</dc:creator>
				<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Global Issues]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://www.usabilitycorner.com/?p=75</guid>
		<description><![CDATA[[ad]
Jonathan Harris wants to make sense of the emotional world of the Web. With deep compassion for the human condition, his projects troll the Internet to find out what we&#8217;re all feeling and looking for.

This is truly amazing project. The ways in which he wields technology to help us better understand, and thus appreciate, our [...]]]></description>
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<p>Jonathan Harris wants to make sense of the emotional world of the Web. With deep compassion for the human condition, his projects troll the Internet to find out what we&#8217;re all feeling and looking for.<br />
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<p>This is truly amazing project. The ways in which he wields technology to help us better understand, and thus appreciate, our fellow man are, quite simply, brilliant. I wasn&#8217;t able to see his recent &#8220;I Want You To Want Me&#8221; done with Sep Kamvar but judging from this video (<a href="http://www.youtube.com/watch?v=GZUaXDm4qik">http://www.youtube.com/watch?v=GZUaXDm4qik</a>), it turned out beautifully. The documentation of their process is also worth a peek: <a href="http://www.iwantyoutowantme.org/process.html">http://www.iwantyoutowantme.org/process.html</a></p>
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		<title>The future of design is human-centered</title>
		<link>http://usabilitycorner.com/index.php/2008/10/17/the-future-of-design-is-human-centered/</link>
		<comments>http://usabilitycorner.com/index.php/2008/10/17/the-future-of-design-is-human-centered/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 16:53:09 +0000</pubDate>
		<dc:creator>Manish Vashist</dc:creator>
				<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.usabilitycorner.com/?p=48</guid>
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IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

As founder of legendary design firm IDEO, David Kelley has helped design the icons of the digital generation &#8212; [...]]]></description>
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<p><span class="Apple-style-span" style="word-spacing: 0px; text-transform: none; color: #777777; text-indent: 0px; font-family: arial; white-space: normal; letter-spacing: normal; border-collapse: separate; text-align: left; orphans: 2; widows: 2; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0;">IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.</span><br />
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<p>As founder of legendary design firm IDEO, David Kelley has helped design the icons of the digital generation &#8212; the first mouse, the Treo, the Leap chair. But equally important to him: Designing great places to work, learn and create. </p>
<p>David Kelly has a good view into the needs of the user.</p>
<p>His firm, IDEO, has been able to push the role of product design deeper into companies. Getting companies to use the design process in more &amp; more places. It helps every design person everywhere when IDEO promotes the value of the design process.</p>
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