Usability Corner » Logo http://usabilitycorner.com Some random thoughts about psychology, user experience, conscious thinking, design and technology Tue, 07 Sep 2010 11:49:28 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Logo Usability – Shape of a Logo http://usabilitycorner.com/index.php/2008/11/12/logo-usability-shape-of-a-logo/ http://usabilitycorner.com/index.php/2008/11/12/logo-usability-shape-of-a-logo/#comments Wed, 12 Nov 2008 18:07:53 +0000 Manish Vashist http://www.usabilitycorner.com/?p=132 [ad]

The best Shape of the logo should fit the right proportion of human eye. It is proposed to be about 1×2 1/4

httpv://www.youtube.com/watch?v=GZ0W-_9gTH8

In this talk, Ries is displaying many different logotypes and suggesting what are good logotypes. He had compared few logos such as hertz and Pizza hut to show how a right proportion logotype would make a logo easy to read and stand out in a jungle of brands.

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